LibGuides: International Marketing: Home

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Welcome

Welcome to the Houston Cole Library International Marketing LibGuide! This LibGuide provides helpful links and information to research the subject of International Marketing.

Comprehensive Resources

This is a list of helpful manuals and web sites that can give you in-depth information on countries, banking, tutorials and a even a glossary to understand the terminology (words) used in the profession of International Marketing and Exporting.

How To Export
"he U.S. Commercial Service has developed this comprehensive video collection to help your small business become better equipped to enter the exciting exporting world."
Breaking into the Trade Game: A Small Business Guide to Exporting
Eight chapters and a Glossary about how to market your product or service internationally.
The State Department's gateway for American businesses overseas
"Our mission is to employ U.S. government resources to assist and advocate for U.S. business interests abroad, encourage responsible business conduct, promote a vibrant ecosystem for entrepreneurship and innovation, and ensure U.S. private sector concerns are integrated into our foreign and economic policy."
Doing business in...
"The Doing Business project provides objective measures of business regulations for local firms in 189 economies and selected cities at the sub-national level."
Export.gov
"A comprehensive site for those needing answers on exporting."
globalEdge
"globalEDGE™ is a knowledge web-portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities."
HLB Doing business in...
"HLB International is a leading network of independent professional accounting firms and business advisers with member firms well-established locally and mostly ranked among the top 12 nationally."
Market Research Library
Find Market Research Reports; Country Commercial Guides and Best Market Reports on your country. NOTE: Not all countries are represented.

Research Handbook on Export Marketing by Craig Julian
ISBN: 9781781954386
Publication Date: 2015-02-26
'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields, from around the world. the book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. the articles are well written and informative. the volume makes an excellent contribution to this important literature.' - Gary Knight, Willamette University, US the Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; Eclectic Paradigm; industrial organization approach; resource based-view and relational exchange theory. Through the exploration of these salient theoretical outlooks, this Handbook outlines the development of export marketing theory from its inception to current day.

Trade Glossary
An alphabetical listing of trade terms defined.
USEmbassy.gov
Choose a country and find all sorts of helpful information on your country: business, culture, etc..
U.S. Commercial Service
"The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets."
World Bank Ease of doing business indicators
"Ease of doing business ranks economies from 1 to 189, with first place being the best. A high ranking (a low numerical rank) means that the regulatory environment is conducive to business operation. The index averages the country's percentile rankings on 10 topics covered in the World Bank's Doing Business. The ranking on each topic is the simple average of the percentile rankings on its component indicators."
World Trade Organization
"The World Trade Organization (WTO) is the only global international organization dealing with the rules of trade between nations. At its heart are the WTO agreements, negotiated and signed by the bulk of the world’s trading nations and ratified in their parliaments. The goal is to help producers of goods and services, exporters, and importers conduct their business."

International Marketing: Home

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