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International Marketing: Writing & Citing
How to Market an American product in a foreign country.
The Publication Manual of the American Psychological Association, Seventh Edition is the official source for APA Style. It is the style manual of choice for writers, researchers, editors, students, and educators in the social and behavioral sciences, natural sciences, nursing, communications, education, business, engineering, and other fields. Known for its authoritative, easy-to-use reference and citation system, the Publication Manual also offers guidance on choosing the headings, tables, figures, language, and tone that will result in powerful, concise, and elegant scholarly communication.
The Investment Writing Handbook provides practical, accessible guidance for crafting more effective investor communications. Written by an award-winning writer, editor, and speechwriter, this book explains the principles and conventions that help writing achieve its purpose; whether you need to inform, educate, persuade, or motivate, you'll become better-equipped to develop a broad range of communications and literature for investor consumption.
The Style Guide for Business Writing, Second Edition, is designed specifically to assist business writers in both the public and private sector, including those publishing with English as a second language; authors of academic papers; business book authors; financial journalists; and writers of reports, proposals or even just e-mail and memoranda.
Five major stages in the process of thesis and dissertation writing are illustrated with multiple examples from the social and behavioral sciences, humanities, and such allied fields as education, social work, and business administration.
So much of success in business depends on writing well. From résumés to reports, proposals to presentations, Writing Well for Business Success will help you communicate your ideas clearly, quickly and effectively.